Conversations With Creators Who Are Still Building
The Small YouTuber Podcast
Every episode we sit down with a different small YouTuber who is making genuinely good videos but does not have a huge audience yet — and we ask them exactly how they do it.
What The Show Is About
Getting exposure is the hardest part of running a small channel. You can spend a whole weekend filming and editing a video you are proud of, publish it, and watch it sit at forty views because the recommendation system has no reason to trust you yet. The Small YouTuber Podcast was launched in August 2017 to do something about that, one creator at a time.
Each episode is a relaxed, long-form conversation with a small YouTuber whose work deserves more attention than it currently gets. We are not interested in overnight success stories or channels that blew up on a single lucky upload. We talk to people who are in the middle of it: figuring out their niche, improving their edits, learning why a video flopped, and slowly building a group of viewers who come back every week.
Because the guests are not famous, they can be completely honest. They tell us what their subscriber count actually is, what their first videos looked like, how much they spent on gear, and which advice they ignored before realising it was right. That honesty is what makes the show useful — you are hearing from someone a few steps ahead of you on the same path, not from a full-time creator who forgets what the beginning felt like.
Inside A Typical Episode
There is no rigid script, but most conversations travel through the same handful of stops:
- The origin story. What the channel looked like on day one and what pushed them to start uploading at all.
- The workflow. How ideas get chosen, how long filming and editing really take, and what they do when motivation dips.
- The setup. Honest talk about cameras, microphones, lighting and software, including what was worth the money and what was not.
- The turning point. The video that changed things, or the mistake that taught them the most.
- Practical tips. Specific, repeatable things other small creators can try this week — titles, thumbnails, upload rhythm, community posts, collaborations.
Who Should Listen
The show is made for two kinds of people. The first is the creator who has published a handful of videos, is not sure whether anyone will ever watch them, and wants proof that other people are in the same position and pushing through it. Hearing a guest describe the exact same doubts is often more motivating than any tutorial.
The second is the viewer who is tired of the same recommended channels and wants to find interesting smaller creators to follow. Guests always mention what they are working on, so each episode doubles as a recommendation. Plenty of our listeners have discovered a new favourite channel through the podcast and then gone on to become one of that channel's first hundred subscribers.
You do not need any technical knowledge to follow along. Episodes are audio-first, so they work while you are editing, commuting or doing chores, and there is no assumed vocabulary beyond the basics of uploading a video.
How Guests Are Chosen
Guest selection has nothing to do with subscriber count. What matters is that the videos are made with care and that the creator is willing to talk openly about the process rather than recite generic growth advice. We look for a clear point of view, a recognisable style and a body of work that a new viewer could binge through in an afternoon. Channels in the low hundreds of subscribers are just as welcome as channels in the low thousands.
We also try to keep a mix of genres across episodes — gaming, comedy, vlogs, music, animation, how-to and beauty all appear in the schedule — so that listeners can find conversations relevant to the kind of content they make. If you would like to be considered, or you want to nominate a creator whose videos you enjoy, the Get Featured page explains what we need: a link to the channel, a short note about what the videos are about, and a sentence on what you would most like to talk about.
Listening And Watching
New episodes are published as audio and can be played right here on the site or through your usual podcast app, so you can subscribe once and get every future conversation automatically. Alongside the full audio episodes we publish short video excerpts: the funniest moments, the most useful tips and the answers that deserve to be seen rather than only heard.
Those clips live on YouTube as well, which makes them easy to share with a creator friend who needs a nudge or a bit of encouragement. If an episode helped you, passing it on to one other small YouTuber is the most useful thing you can do with it.
Be On The Show
The whole point of the podcast is to give small channels a platform they would not otherwise have. If you are making videos you believe in, you do not need a big audience to be a good guest — you need something honest to say about the work. Recordings are arranged around your schedule and you do not need professional equipment; a quiet room and a decent microphone are more than enough.
Creators who have appeared on the show consistently tell us the same thing afterwards: the conversation forced them to think clearly about why they make videos and what they want the channel to become. That clarity alone is usually worth the hour.